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Fast fashion and overconsumption

December 1, 2011

Fast fashion describes the trend of buying new clothes frequently to keep up with the latest trends. Clothing manufacturers make huge profits from pumping out new styles at relatively inexpensive prices. Many shoppers revel in the opportunity to buy new, on-trend fashions that don’t break the bank. Fast fashion is great for business and great for keeping an up-to-date wardrobe, but what is this trend doing to the environment? The answer is obvious, fast fashion results in more clothing waste and more harmful emissions from clothing production.

According to an article in the New York Times, fast-fashion clothing, like all forms of clothing, results in increased carbon emissions during clothing production that wreak havoc on the atmosphere because they are known to contribute to global warming.

While it is tempting to buy cheap, on-trend clothes, it is important to consider what went into making them. To reduce your impact, buy clothes that are high-quality and will have a long life. Look for items that are easy to clean and don’t require a lot of energy to do so. Fast fashion is tempting, but by purchasing these clothes we are perpetuating a trend that jeopardizes the health of the environment.

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